The Curious Case Of AI’s Goblin Obsession
Not long ago, we explored the curious case of Elias Thorne, the fictional academic who somehow found his way into
Quick Thinking
Tag: trust
How trust in AI is built, challenged and maintained. These stories explore transparency, reliability, human judgement and the factors that influence whether people feel confident relying on AI systems.
Thinking
The Most Experienced Person in the Room Might Be AI
Why the future of AI may be less about replacing expertise and more about sharing it.
Interviews
AI Should Be A Triage Nurse, Not A Nightclub Bouncer
For years, one of the measures of success for customer-facing technology has been how many conversations it can prevent from
Thinking
What Does An AI Label Actually Tell Us?
For years, transparency has been treated as one of the more straightforward answers to concerns about AI-generated content.
In Practice
The AI Label That Changed The Advert
I was watching television when something unexpected caught my attention. It wasn’t the product being advertised or even the advert
Thinking
The Problem With Measuring AI By Tokens
For years, organisations have searched for ways to measure technology adoption. First it was software licences. Then it was active
Quick Thinking
Before AI, There Was CGI
Long before people questioned whether an image had been created by AI, another technology was changing what audiences believed was
In the Wild
The Next Click Might Not Be Yours
For years, online shopping has followed a familiar pattern.
Quick Thinking
Can AI Make Experts Less Expert?
Much of the conversation around AI focuses on replacement.
