When AI Becomes The Mystery Shopper
Mystery shoppers have been helping retailers test the customer experience for years. They pose as ordinary customers, ask questions, attempt
Quick Thinking
Tag: retail
How AI is transforming retail and the customer journey. These stories explore personalisation, automation, operations and the changing ways people discover, buy and experience products.
In Practice
The AI Label That Changed The Advert
I was watching television when something unexpected caught my attention. It wasn’t the product being advertised or even the advert
In the Wild
Your Next Household Appliance Might Use AI
When people think about artificial intelligence, they usually think about something they actively use.
In the Wild
AI Is Helping Run McDonald’s Kitchens
Keeping a McDonald’s restaurant running involves thousands of small decisions every day.
In the Wild
The Next Click Might Not Be Yours
For years, online shopping has followed a familiar pattern.
Explainers
What Is Agentic Commerce?
Agentic commerce describes a way of shopping where AI doesn’t just help people find products. It can also complete parts
Thinking
Beyond Faster And Cheaper: The IKEA Question
Many AI conversations begin with efficiency. How can we automate a process? How can we reduce costs? How can we
In Practice
Who Plans Your Holiday Now?
A recent report found that 81% of travellers in Vietnam say they would use AI to plan their trips, the
Quick Thinking
When AI becomes a property feature
What happens when AI becomes something you sell, not just something you use?
Thinking
When shopping stops being a decision
Shopping has always involved a series of small decisions. What to buy, when to buy it, whether you need it
