AEO vs SEO
What changes when we optimise for answers, not search?
Blog
In Practice
When charities start using AI
AI is starting to show up in charities in ways that are easy to miss.
Explainers
What is Shadow AI?
Shadow AI is when employees use AI tools at work without official approval or oversight from their organisation.
Thinking
When AI fills in the gaps, what counts as real evidence?
AI is increasingly being used to analyse low-quality imagery that would previously have been considered too blurry, distant, or incomplete
In Practice
Hollywood is drawing a line on AI actors
Hollywood has spent years experimenting with AI-assisted production, digital effects, and synthetic media. But the entertainment industry is now drawing
Quick Thinking
AI mistakes at work are starting to add up
AI-generated workplace errors may cost a 10,000-person organisation around $9 million annually, according to research cited this week by the
In the Wild
What NASA reveals about the future of human judgement
If there is one environment where you would expect automation to dominate, it is space.
Thinking
Are we teaching students to think or to match patterns?
For a long time, coursework has been used as a proxy for learning. Write an essay, answer a question, complete
Explainers
What is “ambient AI”
Ambient AI describes systems that work quietly in the background rather than through direct prompts or obvious interactions.
Thinking
When shopping stops being a decision
Shopping has always involved a series of small decisions. What to buy, when to buy it, whether you need it
