When The Artist Isn’t Human
Artificial intelligence has become increasingly common in creative tools, helping people generate images, edit photographs and produce artwork from simple
In Practice
Blog
In Practice
What Happens When Customers Bring Their Own AI?
A recent BBC report revealed that a complaint about a missed bin collection grew from a single page into a
Explainers
What Is Human-Centred AI?
Human-centred AI is an approach to designing and using artificial intelligence that starts with the needs of the people who
Explainers
What Is Botsitting?
As AI agents become more capable, a new term is emerging for the humans supervising them: botsitting.
In the Wild
When AI Becomes A Wildlife Spotter
Hidden throughout forests, nature reserves and national parks are thousands of camera traps quietly capturing the movements of wildlife.
Quick Thinking
When AI Becomes The Mystery Shopper
Mystery shoppers have been helping retailers test the customer experience for years. They pose as ordinary customers, ask questions, attempt
Thinking
What Do We Actually Mean By Human-Centred AI?
Human-centred AI has become one of those phrases that appears almost everywhere.
In Practice
The AI Label That Changed The Advert
I was watching television when something unexpected caught my attention. It wasn’t the product being advertised or even the advert
Thinking
The Problem With Measuring AI By Tokens
For years, organisations have searched for ways to measure technology adoption. First it was software licences. Then it was active
Explainers
What Does Compute Mean?
When people talk about artificial intelligence, you’ll often hear the word compute. It sounds technical, but the basic idea is
