Privacy Policy
Last Updated: June 2026
Introduction
Decoded Thinking is currently operated and managed by AI-XON Digital Ltd (“we”, “our”, “us”).
We are committed to protecting your privacy and handling your personal information transparently, securely and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, subscribe to our communications, register for events, or otherwise interact with us.
Data Controller
Decoded Thinking is currently operated by AI-XON Digital Ltd, which acts as the data controller for any personal information collected through this website.
If you have any questions regarding this Privacy Policy or your personal information, please contact us at:
Email: hello@decodedthinking.com
Information We Collect
We may collect and process the following categories of personal data.
Identity Data
This may include:
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First name
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Last name
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Job title
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Company name
Contact Data
This may include:
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Email address
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Telephone number
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Postal address (where voluntarily provided)
Communication Data
This includes information you provide when:
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Completing a contact form
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Sending us an email
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Contacting us through social media
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Registering for an event or webinar
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Downloading resources
Technical Data
This may include:
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IP address
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Browser type and version
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Device type
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Operating system
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Website usage information
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Referral source information
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Time zone settings
Marketing Data
This includes:
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Newsletter subscription preferences
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Marketing communication preferences
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Event registration preferences
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Content engagement information
How We Collect Information
Information You Provide Directly
We collect information that you voluntarily provide when you:
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Submit an enquiry
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Subscribe to our newsletter
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Register for a webinar or event
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Download resources
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Contact us directly
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies.
This may include information about your device, browsing behaviour and interactions with our website.
Information Received From Third Parties
We may receive information from trusted third-party service providers including:
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Google Analytics
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Microsoft Clarity
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Brevo
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Webinar and event platforms
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Social media platforms
How We Use Your Information
We may use your personal information to:
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Respond to enquiries
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Provide information you have requested
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Send newsletters and marketing communications
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Register and manage webinar attendance
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Improve website performance and user experience
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Analyse website traffic and engagement
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Develop new content and services
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Maintain website security
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Comply with legal obligations
Legal Basis For Processing
We process personal data under one or more of the following lawful bases.
Consent
Where you have given consent, including:
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Newsletter subscriptions
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Marketing communications
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Event registrations where consent is requested
Legitimate Interests
We may process your information where necessary for our legitimate business interests, including:
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Responding to enquiries
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Improving our website and services
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Understanding audience engagement
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Delivering relevant content
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Managing our business operations
Legal Obligations
Where we are required to process personal data to comply with legal or regulatory requirements.
Newsletter And Marketing Communications
If you subscribe to our newsletter or request information from us, we may send communications relating to:
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Articles and insights
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Industry news
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Events and webinars
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New content and resources
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Relevant services and offerings
You may unsubscribe at any time by:
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Clicking the unsubscribe link included in our emails
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Contacting us directly
Unsubscribing from marketing communications will not affect service-related communications where applicable.
Analytics And Tracking Technologies
Google Analytics
We use Google Analytics to understand how visitors use our website and to improve our content, website performance and user experience.
Google Analytics may collect information including:
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Pages visited
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Time spent on pages
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Device information
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Traffic sources
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Approximate geographic location
Microsoft Clarity
We use Microsoft Clarity to better understand how visitors interact with our website.
Clarity may collect information relating to:
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Click activity
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Scrolling behaviour
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Navigation paths
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Session recordings
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Website interactions
This information helps us improve the usability and effectiveness of our website.
Email Marketing And Contact Management
We use Brevo to manage:
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Newsletter subscriptions
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Contact records
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Marketing communications
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Form submissions
Information submitted through our website may be securely stored and processed by Brevo in accordance with their privacy and security standards.
Sharing Your Information
We do not sell your personal information.
We may share information with trusted service providers who assist us in operating our website and business, including:
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Website hosting providers
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Analytics providers
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Email marketing providers
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Event and webinar platforms
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Professional advisers
We may also disclose information where required by law or where necessary to protect our legal rights.
International Transfers
Some of our service providers may process information outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection laws.
Data Security
We take appropriate technical and organisational measures to protect personal information from:
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Unauthorised access
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Loss
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Misuse
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Disclosure
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Alteration
Access to personal information is restricted to authorised individuals who require access for legitimate business purposes.
Data Retention
We retain personal information only for as long as necessary for the purposes for which it was collected.
Typical retention periods include:
| Data Type | Retention Period |
|---|---|
| Contact form enquiries | Up to 24 months |
| Newsletter subscriptions | Until unsubscribed |
| Event registrations | Up to 24 months |
| Analytics data | As configured within analytics platforms |
| Business communications | As required for business and legal purposes |
Your Rights
Under UK data protection law, you have the right to:
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Access your personal information
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Correct inaccurate information
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Request deletion of your information
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Restrict processing
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Object to processing
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Request portability of your data
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Withdraw consent where processing is based on consent
To exercise any of these rights, please contact:
Complaints
If you have concerns about how we handle your personal information, please contact us first and we will seek to resolve the matter promptly.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before submitting any personal information.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and will become effective immediately upon publication.
We encourage visitors to review this Privacy Policy periodically to remain informed about how we protect personal information.
